Five tips on how you can use ChatGPT to improve your business and generate more revenue.
”Many people make the mistake of simply putting in text they want ChatGPT to improve. You really need to see this tool as a sparring partner or a new employee, so you must first properly introduce yourself, your services, and your products. Do that within the same chat, otherwise the AI will forget who you are and what you do.”
Danny den Hartog (photo) is a coach at Brilliant Work and recently also became an AI coach. He has been using ChatGPT for quite some time and knows exactly how entrepreneurs can utilize this new tool for their business.
1. Save money and time.
”ChatGPT can really help you save time and money and eliminate a large portion of the risks,” says Danny. “Suppose you want to launch a new product or service: it’s important to first introduce yourself to the AI and describe your ideal customer. Let’s say you want to bring a new type of watering can to the market, then you can ask specific questions afterwards, such as, ‘what problems do you think that ideal customer has that this new watering can could solve?”
”You can also ask what the market for watering cans looks like and what product innovations there are or could be. You will see that the answers will become increasingly better and more relevant to your new service and product.”
2. ChatGPT helps you get to know your ideal customer better.
“You can also use ChatGPT to get to know your customer better. Of course, nothing beats personal contact with your customer and calling them, but ChatGPT is the next best thing. You can get a much broader analysis of what your ideal customer wants. And based on that, you can, for example, develop a much more relevant watering can that truly fits the needs that exist in the market.”
“But suppose you don’t yet (fully) know who your ideal customer is,” Danny adds, “then you can create a second chat in which you introduce your company and your services. In doing so, your service is a solution to a problem. Then you can literally ask ChatGPT the question, ‘who do you think struggles with these problems?’. You will then get ideal customer groups or segments that you can work with further. You can then delve deeper into that by asking what the problems are of that specific target group.”
3. Use ChatGPT purposefully and create specific prompts.
Before you start working with ChatGPT, it’s good to write down in Google Docs or any other document what goal you have in mind,” Danny explains. “If you don’t structure your use of ChatGPT, it can become complicated. Often, you’ll use multiple chats because that can differ per product, service, or question. If you put everything in one chat and you’ve described your ideal customer, ChatGPT will refer back to that and won’t go searching for your ideal customer in the available data.”
A prompt is a question, search query, or command that you enter. ‘It’s important here that you are specific and provide context,’ Danny explains. ‘The quality of your questions determines the quality of the answers. So, it doesn’t necessarily have to be a short command. Sometimes it also helps to ask ChatGPT if it has understood.”
4. Use ChatGPT for your initial customer contact.
Especially for large companies or companies in the energy sector, it’s useful to link ChatGPT to answer customer questions. ‘With one chatbot, you can then answer millions of customer inquiries, for which you would otherwise need a whole army of employees. Due to the current staff shortages, this can also be a good way to utilize ChatGPT,’ says Danny.
”The chatbot then answers frequently asked questions, but you must, of course, always keep open the possibility that your customers can also talk to or call real people. You can also use it for technical instructions. What I find funny, for example, is that you can also use the prompt ‘explain this to a five-year-old’. That way, you can truly serve everyone.”
5. Don’t sit around waiting, but get started with it now!
The most important tip Danny has, is also perhaps the most difficult for everyone: don’t sit around waiting, but get started with it now! ‘If you don’t go along with this, you’ll become a dinosaur, and you or your company will become extinct. You will really miss the boat if you don’t embrace this. Your competitors are also already working on this topic: everyone has the same access because everything is free. Ask yourself: what can I do faster, better, or cheaper? By getting started with ChatGPT, you can also get new business ideas, and that’s the greatest added value.”
”The lifeline of every company is marketing and sales. If you’re not busy acquiring new customers, for example via social media, things can go badly for your company. An employee or intern might only put one post per social media channel online per week. That might generate 50 views. If your competitor uses ChatGPT, it can, for example, come up with and write two posts per day for you. If those also generate 50 views per post, then your competitor has 14 times more visibility than you! And therefore also 14 times more opportunity to address potential customers.”
We help you in using ChatGPT for your business.
Danny explains that ChatGPT can really be used for strategic questions. He especially wants to emphasize that as a CEO or business owner, you shouldn’t immediately outsource it, but really need to immerse yourself in it. “Ask questions about the possibilities.” As an AI coach, he can do a so-called ‘deep dive’ with you to see how ChatGPT can strengthen your business.
In addition, he points out that ChatGPT is also extremely suitable for entrepreneurs who do business internationally. “ChatGPT can help you with support in various languages, so not only with customer contact as a chatbot in another language, but also with translating your web pages, for example. But also with writing social media posts in another language if you don’t yet have the money to hire someone for that. The possibilities are truly endless.”
We asked ChatGPT to explain what ChatGPT is to a five-year-old.
This was the answer:
“I will try to explain the concept of ChatGPT simply to a 5-year-old:
Imagine there’s a very smart robot that can learn a lot about words and sentences. This robot can talk to people and answer their questions. It’s called ChatGPT. It has read and learned a lot about all sorts of topics, like animals, games, and so on. So if you have a question, you can ask ChatGPT, and it will try to give you a good answer.
It’s like a friend with a lot of knowledge who helps you find answers to things you’re curious about. But you know, ChatGPT is still a robot and can sometimes give a bit strange answers or not quite understand things. So it’s always good to ask it to clarify things if you’re not sure. But overall, it’s very useful and fun to talk to!”
Do you want to know more about how you can use ChatGPT for your business? Then contact us!
P.S. Of course, we asked ChatGPT what it thought of this article. The answer:
”As an AI model, I cannot have feelings or form an opinion about the article. However, I can say that the article may be useful for people who are interested in using AI chatbots for their business. It emphasizes the importance of formulating specific and targeted prompts and using ChatGPT for answering customer questions.
In addition, various potential applications of ChatGPT are discussed, making the article a good overview of the possibilities of this technology.”
