Gijs van Beusekom is the visionary founder behind Deccos, a company that aims to be more than just a software developer; it’s a pioneer in social impact. With a burning passion for social change, Gijs created a platform that’s essential for organisations striving for a better world. Deccos enables these organisations to quantify and share their influence, thereby strengthening their valuable work.
Social organisations must be able to measure their successes beyond just figures; they need to be able to see and feel the real, tangible changes they bring about,” says Gijs with conviction.
From Challenge to Action
Before the launch of Deccos, Gijs faced a significant challenge. He’d developed a powerful tool, but how could he convincingly present this tool to potential users? Marketing was a new playing field for him, and he certainly didn’t feel at home there yet. “My software has the potential to make a real impact, but I needed help communicating this potential to my target audience,” Gijs reflects on his situation.
Strategic Collaboration Unlocks Potential
The solution came in the form of Brilliant Work, represented by the experienced coach Lizanne Jakobs. With the support of a subsidy scheme, Gijs was able to enter into a collaboration that would define and refine his marketing strategy. “Lizanne brought a new dimension to my marketing. She helped me to develop a long-term vision and chart a path that looked beyond just the product launch,” Gijs explains enthusiastically.
The solution came in the form of Brilliant Work, represented by the experienced coach Lizanne Jakobs. With the support of a subsidy scheme, Gijs was able to enter into a collaboration that would define and refine his marketing strategy. “Lizanne brought a new dimension to my marketing. She helped me to develop a long-term vision and chart a path that looked beyond just the product launch,” Gijs explains enthusiastically.
The impact of visionary marketing
Through the collaboration with Brilliant Work, Gijs now has a marketing strategy that’s both robust and flexible. He says: “I now have a complete marketing plan and the confidence to launch my product into the market. This plan serves as a compass for our company and ensures we remain focused on what’s truly important.”
But the result was more than a document; it was the creation of a vision for Deccos that goes beyond the present. “We now have a roadmap that not only guides us today, but also sets the course for our future growth,” he adds.
A heartfelt recommendation
For entrepreneurs who are hesitant about enlisting marketing expertise, Gijs has a clear message: “Just do it! The expertise of Brilliant Work is indispensable, and with the subsidy options, it’s an opportunity you can’t miss.”
“Collaborating with Brilliant Work is – especially if you’re eligible for a subsidy – an absolute no-brainer!”
The Way Forward
As Deccos prepares for an exciting launch, Gijs looks forward to the impact his software will have. “This is just the beginning. Thanks to the plan I drew up with Brilliant Work, we’re not only going to grow our company, but also the social impact that organisations can have,” Gijs concludes.
Discover how Brilliant Work has helped other entrepreneurs like Gijs grow their businesses and strengthen their missions in other cases.
