Jetzt geht’s los in 2022!
Training ‘Starting in Germany’
-> This training was given in 2022, but don’t worry: Brilliant Work can organize a customized training for your company and/or we can offer (subsidized) export advice for Germany. For this, please feel free to contact us.
The growth forecast for the German market is excellent for the coming years. The fact that we, as companies in the East Netherlands, are located so close to Germany offers us good business opportunities right now. But that does require a thorough approach. Precisely good preparation for the German market makes the difference between success and failure.
Entrepreneurs with concrete plans to expand their activities to Germany can participate in the group training ‘Starting in Germany’.
Do you want…
- your own concrete and practical plan of action that you can start working on immediately?
- a lot of practical information from other Dutch entrepreneurs in the German market?
- handy tips and useful tools for doing business in the German market?
The ‘Starting in Germany’ training is 100% practically oriented and provides you with the foundation for a plan that is also workable and achievable within your organization.
Active participation from every entrepreneur is expected. This means preparation based on questions for each part of the training so that good choices are made for their own ‘Plan of Action’. It is also possible to receive personal follow-up guidance after each part of the training. During the final training session, a presentation of their own Plan of Action will be given, where mutual reflection and evaluation will take place among the group and the participating entrepreneurs.
In short, the entire training is focused on Success!
Program:
Entry strategy
- Multichannel – offline versus online
- Cross selling
- Whether / not to establish a German company
- Choices: importers, distributors, own sales, sales agent
- Timing: introduction per federal state, target group, trade fair
- The importance of periodic audits and progress analyses
Culture
- Cultural differences: Dutch versus Germans
- Do’s & Dont’s
- Language, clothing, and respect
- Experiences of Dutch entrepreneurs with German customers and German partners
- Leveraging cultural differences in communication and sales
- Learning points based on exercises
Financial & Legal
- Advice on German business law
- Approach to the German market from a legal perspective
- Legal framework e-commerce
- Concluding an agreement via the internet or Entering into a contract online.
- The applicability of standard terms and conditions
- Utilizing fiscal opportunities or Leveraging tax opportunities
- Avoiding fiscal risks or Avoiding tax risks.
- Salary Split
- Hiring German employees or Employing German workers.
- BPM exemption for cars with a German license plate.
- Information about social security.
- Collection of outstanding debts or Recovery of outstanding claims.
Online marketingplan
- Determining an online strategy plan for your own product/service for the German market.
- Own website optimization focused on Germany (SEO & SEA)
- Use and application of social media (channels) focused on Germany.
- Cross-media German market.
- E-commerce, webshop
- Experiences of Dutch entrepreneurs with online business in Germany.
Financial & Legal
- Sharing of practical experiences by Dutch entrepreneurs who are successful in the German market. Examples from B2C and B2B.
- Real-world examples where the “German adventure” was not successful and warns participants about the pitfalls.
- Presentation of own Plan of Action “starting in Germany” by participants to the group and attending experienced entrepreneurs.
Your trainers
Jan Willem Temmink is an experienced and passionate advisor, trainer, coach, and writer in the field of business development and doing business across the Dutch-German border. He knows every aspect of doing business with Germany like the back of his hand, from acquisitions to content marketing, from conducting a good sales conversation to introducing various market and government parties for more revenue or a long-term collaboration. He is co-author of the book ‘Starten in Duitsland’ (Starting in Germany).
Lizanne Jakobs is the founder of Brilliant Work, voted the best coaching and consultancy firm in the Netherlands for SMEs for both 2019 and 2020. She has worked for many years in international sales, marketing, and management roles in which she collaborated with German colleagues, clients, and distributors. Lizanne is accredited by the government to help SME clients as an export coach and advisor. In the last ten years, she has helped hundreds of entrepreneurs with the successful growth of their company, including many to Germany. She is a sought-after speaker on topics such as entrepreneurship and international business.
Alexander Crämer
Alexander Crämer completed his law studies at the universities of Bochum and Nijmegen. Since 1999, he has been assisting Dutch investors at STRICK advocaten en fiscalisten (lawyers and tax advisors) in their search through the jungle of German law and advises clients on the establishment and purchase of real estate. In addition, he regularly works as a guest lecturer at the Hogeschool Arnhem/Nijmegen (HAN) and the Dutch-German Business Academy. He gives lectures on the purchase of German real estate and doing business in Germany. Alexander is fluent in both German and Dutch.
The course consists of 2 full training days on March 8th and 11th, 2022, from 9:30 AM to 4:30 PM, and a half-day on April 12th, 2022, from 9:30 AM to 12:30 PM. During this last half-day, you will present your export plan for Germany to the group, and both the participants and the trainers will provide feedback on it. The location is in Arnhem, near the Velperbroek junction. Very easy to reach by car. For travelers by public transport, we can arrange a ride from Arnhem station. Here, you will receive feedback from both your fellow participants and from the trainers.
Investment
The investment for this course amounts to 895 euros excluding VAT, including lunch on the full course days and guidance with your own German plan of action. Payment in installments is possible, and there are also subsidy options to get part of this course reimbursed.
Experience from previous courses we have given on this theme is that the participants stay in contact with each other, even long after the course has ended. This support and the feeling that you are in it together help enormously with conceiving, implementing, and continuously prioritizing your German export.
After this course, you will be completely ready to successfully conquer the German market in 2022, in both the short and long term!
For consultation about dates, questions, or registration, email info@brilliantwork.nl or call Saul at 06 38452062. Also available as in-company training. Contact Saul for the possibilities.
Who went before you? or Who preceded you?
Ron ten Broeke and Henk Bolster participated in the ‘Plan van Aanpak Starten in Duitsland’ training. Their company Beweegwijs (www.beweegwijs.nl) has now been active in German primary education for several years under the name 1tomove (www.1tomove.com).
The trainers took us into the German business culture. We received practical tools to be able to make a good start. Beforehand, we thought that the Netherlands and Germany would be almost the same. But through the course, we learned to realize that there are significant differences that you need to know to do business successfully in Germany.
For example, we were introduced to an accounting firm, and we heard from Dutch entrepreneurs who talked about doing business in Germany. Jan went with us to the consulate in Düsseldorf and advised us on making appointments and the way of working in Germany, clothing, language, and etiquette.
We now know much more about education – our field – and how we can approach them. The funding of education and the differences with the Netherlands are now also very clear. We could ask anything, and even now Jan advises us on request and also makes contacts for us.”
Ron ten Broeke & Henk Bolster of Beweegwijs and 1tomove
