Willem van Putten
Willem (1961) has held many national and international (interim) management positions until today. These positions mostly involved selling the products and services of often Dutch companies in new countries, but also organising company takeovers and managing staff. His experience lies in various sectors including many IT companies.
Besides managing companies, he has guided a number of start-ups on their “journey” to growth at home and abroad. There is nothing like making these companies successful, and the energy you get from it is immense. In many cases, entrepreneurs focus too much on the product or service they want to offer, and often pay (too) little attention to things like regulations, permits, certifications and marketing.
Willem also works as a lecturer at Nyenrode and Rotterdam University of Applied Sciences. In Rotterdam, he teaches, among others, the course on doing business in other cultures. Educations Willem has received include a PhD in social geography RUU, Master in Information Management (KUB) and a number of management training courses at Insead, IMD and Kellogg.
Education
- PhD in social geography RUU
- Master in Information Management (KUB)
- Some management training to Insead, IMD and Kellogg.
Work Experience
Management experience:
- Management positions at various companies including Pink Roccade, KEMA/DNV, ISDC.
- Interim manager a.o. at GTI, Vopak, ING.
Consulting and project management experience:
- Among others, at the SVB, VARO, USG and KPN.
Teaching experience for the subjects of marketing and sales:
- Nyenrode degree programma’s, praktijkonderwijs bij Nyenrode, Kelogg (US), en in de UK.
- Customised sales and marketing programmes.
Hidden talent
Motivating start-ups to the fingertips.
Favorites superpower
Together, opening new creative channels for businesses.
My approach
Practical by asking questions and asking through questions to see where the challenges lie. Then prioritising and then maintaining focus, contributing to the entrepreneur's success.
Google reviews
Marjolijn Hoogendam
Marco and Lizanne have taught me a lot in business over the past year. Marco challenged me to get clear on what my WHY was. My style is rather; 'a bit of everything' and non-committal and at the same time ambitious. Lizanne knew how to coach me finely on my complete package of challenges, questions and ambiguities that I did not know how to answer on my own. A great result with: 'a clear picture of what i4facilities stands for and is about', my Business Administration studies resumed towards the completion of my Master's thesis, a new website and above all 'my own clarity & a plan. That in fine conversations, at home, on location or online. Brilliant Work is really a smart club of service people with an open mind and good rapport. Highly recommended if you want to take the step further as an entrepreneur!
Misha Yurchenko (Seranova)
I'm an American entrepreneur based in the Netherlands running a startup called Carrus.io. When I setup the business in Amsterdam I was looking for coaching as a first-time founder (on growth/fundraising/positioning) and as a new resident to the country (navigating the local fundraising and sales environment). I was quite lucky to find Brilliant Work. I worked closely with my coach Lizanne for several months (still ongoing!) who has helped connect me to an incredible amount of resources and knowledge in the country that I would not have been able to find otherwise. Through monthly, 1-1 coaching sessions I've been able to pivot my business, revise my pitch deck to raise angel investment, and overall am certain that these sessions helped impact the direction and growth of my business the last 6 months! What I liked the most is that my coach has real business experience as an entrepreneur and she could relate to a lot of what I was saying while sharing stories of her own. I highly recommend getting in touch with Brilliant Work especially if you're a founder or small business!
Rianne Doller
Lizanne's coaching helped me fantastically to turn my dreams and mission into practical steps. After all, it was my desire to make the world more beautiful with my business without additional stress. With Lizanne's help, I learned to see the business side of what I do and she gave me many valuable insights. For example, how to translate my impact into financial benefit for my partners and how to prioritize so that there is stability in your business. Lizanne thinks well of her client's needs, and is also strict when you try to ignore the business side because you are dreaming very hard. I now have roadmaps for my sales and marketing and tips on how to pitch even better. Thank you so much! Definitely highly recommended!
4.9
Google overall rating
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