Breaking through to the big neighbor | opportunities and threats in the German market

With more than 80 million inhabitants a short distance from the Netherlands and 21% share of the European economy, Germany offers countless opportunities.

But beware: Germany is not a market to enter unprepared. The country struggles with inflation and bankruptcies. In addition, laws and regulations and the business culture differ from those in the Netherlands. Still, there are plenty of growth opportunities in a market where customers are loyal, provided you prepare well. Short- and long-term success starts with a strong strategy.

In this online seminar, Lizanne Jakobs and Nicki Welchering will take you through and walk you through:

• Legal structures and business forms
• Laws and regulations to consider
• Commercial strategy for Germany
• Subsidies around exports
• Business Culture

Speakers:

Lizanne Jakobs is founder of Brilliant Work, the coaching and consulting company for self-employed people and SMEs in the field of business growth and export. As a former international sales manager, drs in International Business Communication and export coach, she has extensive experience in doing business with Germany.

Nicki Welchering is one of the German attorneys on the Dutch Desk team at ALPMANN FRÖHLICH. His expertise is German Company Law, Business Law and International Economic Law. He studied in Münster and partly in Nijmegen and speaks fluent Dutch in addition to German and English.

How it works

The online seminar will take place on Wednesday, April 2, 2025 from 12:30 p.m. to 1:30 p.m.

Upon registration, you will receive a link that will allow you to access the online seminar. You can participate via this web link.

Participation is free.

The online seminar will be held in Dutch.