{"id":4729,"date":"2019-11-12T16:29:00","date_gmt":"2019-11-12T15:29:00","guid":{"rendered":"https:\/\/brilliantwork.envolutions.dev\/how-to-start-e-commerce-cross-border\/"},"modified":"2025-05-21T09:28:24","modified_gmt":"2025-05-21T07:28:24","slug":"how-to-start-e-commerce-cross-border","status":"publish","type":"post","link":"https:\/\/brilliantwork.nl\/en\/how-to-start-e-commerce-cross-border\/","title":{"rendered":"How to start e-commerce cross border"},"content":{"rendered":"\n
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If we look back to the retail market, it didn\u2019t change much for decades and remained a store that was focused on the people in the city and the surrounding cities. When a competitor that was much better in the same business opened up a few cities away, it wouldn\u2019t do much harm to their business operations. <\/p>\n\n\n\n

Then the big bad wolf of the internet came. And the smarter competitor \u2013 let\u2019s call him Chris, that was on the other side of the country, started stealing away customers. How was this possible? One decade further and Chris had stolen customers from decade-old companies in every city. Chris is earning the money that used to go into the pockets of all those small retailers. <\/p>\n\n\n\n

Today, we face the exactly the same situation. Chris is earning money from his home country and he does not have a lot of effect on the entrepreneurs on the other side of the border. To begin with, it was the internet that created this. Subsequently, it is the people, system and the overall knowledge that are creating a new shift, yet again \u2013 a market force. This has enabled the entrepreneurs to easily go cross border with their business. The world is becoming a playing field with many entrepreneurs such as Chris, with more budget, smarter systems, trained people etc. <\/p>\n\n\n\n

In a few years, it will be Pedro from Rio, Maria from Hamburg and Peter from New York that will fish in the Chris bowl. This is something that is already happening on a big scale. 20% of the online purchases are cross border. The main reason: The consumer does not realize he is buying in another country. Everything has been designed to suit the customer needs, the web-shop is in the local language, the delivery address is local, the customer support speaks his language and the bank account is a local one as well. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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What does Chris need to do\u2026?<\/h2>\n<\/div>\n<\/div>\n\n
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Start with a checklist of his current infrastructure, such as<\/p>\n\n\n\n