{"id":4498,"date":"2024-01-20T16:41:00","date_gmt":"2024-01-20T15:41:00","guid":{"rendered":"https:\/\/brilliantwork.envolutions.dev\/newsletter-january-2024\/"},"modified":"2025-05-19T10:16:40","modified_gmt":"2025-05-19T08:16:40","slug":"newsletter-january-2024","status":"publish","type":"post","link":"https:\/\/brilliantwork.nl\/en\/newsletter-january-2024\/","title":{"rendered":"Newsletter January 2024"},"content":{"rendered":"\n<div class=\"gb-element-3c2766a4\">\n<div class=\"gb-element-6fca385c\">\n<div class=\"gb-element-f55299c8\">\n<h2 class=\"gb-text H4\">With news on:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting the new year off right! Get the free healthy business checklist!   <\/li>\n\n\n\n<li>What are the growing pains of a scale-up? Read the story of Patsboem! educational <\/li>\n\n\n\n<li>Getting caught up in the hype of CHatGPT, TikTok or Instagram: the importance of a (good) marketing plan<\/li>\n\n\n\n<li>Check out our free workshops and webinar on leadership and staff development, sales, goal and priority setting and more.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-fff69baa\">\n<div class=\"gb-element-4b0d6d54\">\n<h2 class=\"gb-text H4 gb-text-7fc7e6ae\">Starting the new year off right: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Get the free healthy business checklist!<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-fff69baa\">\n<div class=\"gb-element-14c49478\">\n<div class=\"gb-element-38b687a0\">\n<div class=\"gb-element-76d769bf\">\n<img decoding=\"async\" width=\"520\" height=\"320\" class=\"gb-media-c8f3c418\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/520-x-320-LinkedIn-format-63.png\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/520-x-320-LinkedIn-format-63.png 520w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/520-x-320-LinkedIn-format-63-300x185.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\">Do you want to get your business off to a good start this year? Take stock in your company of what is already running and what you can do better? Are there still gains to be made in the areas of <strong>sales, marketing<\/strong>, <strong>finance, personnel management, strategy and more?<\/strong>   <\/p>\n\n\n\n<p class=\"gb-text P1\">Ask your coach about <strong>the free Healthy Business Checklist <\/strong>and take advantage of it! If you do not yet have a coach at Brilliant Work, you can request this free checklist at <a href=\"mailto:info%40brilliantwork.nl?subject=Gratis%20Checklist%20gezond%20bedrijf&amp;body=Ik%20ontvang%20graag%20de%20Checklist%20gezond%20bedrijf.Naam:Bedrijfsnaam:Telefoonnummer:\">info@brilliantwork.nl.<\/a> If you come to the conclusion that there is still work to be done to lift your company to a higher level, we have a number of very experienced coaches ready to help you. Often this is even possible with the help of subsidies, so you don&#8217;t have to dig too deep into your pockets for our specialist help.   <\/p>\n\n\n\n<div class=\"gb-element-2d5138c1\">\n<a class=\"gb-text primary-btn\" href=\"https:\/\/startupnijmegen.nl\/event\/de-testmarkt-zet-je-innovatieve-idee-in-de-schijnwerpers\/\" target=\"_blank\" rel=\"noopener\">Yes, I am interested in the checklist!<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-ff90f1b7\">\n<div class=\"gb-element-4b0d6d54\">\n<h2 class=\"gb-text H4 gb-text-7fc7e6ae\">What are the growing pains of <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">a scale-up?<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-ff90f1b7\">\n<div class=\"gb-element-14c49478\">\n<div class=\"gb-element-38b687a0\">\n<p class=\"gb-text P1\">At Brilliant Work, we guide many companies from start-up to scale-up. For example, read the story of Patsboem! educational here. <\/p>\n\n\n\n<p class=\"gb-text P1\">What began as an initiative of three enthusiastic companions has grown into a leading agency that provides a variety of educational materials for primary and secondary schools. Juul Lelieveld, one of the founders, explains, &#8220;In the beginning, the three of us did everything. Over the years, that grew and we added staff.&#8221; <\/p>\n\n\n\n<div class=\"gb-element-76d769bf\">\n<img decoding=\"async\" width=\"1772\" height=\"1266\" class=\"gb-media-c8f3c418\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team.jpg\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team.jpg 1772w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team-300x214.jpg 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team-1024x732.jpg 1024w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team-768x549.jpg 768w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Patsboem-Team-1536x1097.jpg 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\"><strong>Growing pains: the moment of realization<\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\">With growth comes change, including at Patsboem! educational. Structure and strategy became increasingly crucial.   <strong>&#8220;We ran into the fact that we were starting to grow. We were getting more staff, but were they doing what they were really good at? Were they in the right place? Conversations about this were occasional. We had no idea how to handle this better.&#8221;<\/strong>  This was the moment when Patsboem! realized it was time for external expertise to smooth the transition from a small start-up to a structured scale-up.<\/p>\n\n\n\n<p class=\"gb-text P1\">This search brought Patsboem! educational to Brilliant Work. &#8220;You are very much lived by the delusion of the day and deadlines when you work for clients. We found that we were kind of doing the work on the business and everything to do with managing the staff. That was not good,&#8221; says Juul. It was time for a partner who understood their unique needs and translated them into concrete action plans and strategies.  <\/p>\n\n\n\n<p class=\"gb-text P1\">Read the full story about the Patsboem! journey with our experienced team of coaches <a href=\"https:\/\/brilliantwork.nl\/case\/patsboem-educatief-business-coaching-en-ontwikkelen-medewerkersbeleid\/\" data-type=\"case\" data-id=\"2204\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-308884dd\">\n<div class=\"gb-element-4b0d6d54\">\n<h2 class=\"gb-text H4 gb-text-7fc7e6ae\">Along with the hype of ChatGPT, TikTok or Instagram: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">the importance of a (good) marketing plan<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-7687b319\">\n<div class=\"gb-element-14c49478\">\n<div class=\"gb-element-38b687a0\">\n<div class=\"gb-element-76d769bf\">\n<img decoding=\"async\" width=\"512\" height=\"512\" class=\"gb-media-c8f3c418\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/elham_sig.png\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/elham_sig.png 512w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/elham_sig-300x300.png 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/elham_sig-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\">Here yet &#8220;Sometimes I end up with entrepreneurs who think they should do more with ChatGPT or Tiktok,&#8221; says Elham Elham Mohseni, marketing coach and consultant at Brilliant Work. &#8220;<\/p>\n\n\n\n<p class=\"gb-text P1\">&#8220;I notice that entrepreneurs regularly tend to go along with the latest trends, Elham reveals. &#8220;Like Instagram, TikTok or ChatGPT, without having a clearly formulated marketing plan for it. However, this random approach does not produce noticeable results, especially when there is no clear overview of which marketing channel is actually relevant to their specific target audience.&#8221;<\/p>\n\n\n\n<p class=\"gb-text P1\"><strong><strong>SWOT analysis unused on the Drive<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\">&#8220;When I then inquire about their marketing plan, it often turns out not to exist. Or I am literally told: yes, an intern once prepared a SWOT analysis; it should be on the Drive somewhere. That&#8217;s a missed opportunity. With a good marketing plan, you can not only focus better and grow faster, but also evaluate and integrate new tools or platforms more easily.&#8221;<\/p>\n\n\n\n<p class=\"gb-text P1\"><strong><strong><strong>Marketing is more than just social media or advertising<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\">&#8220;Specifying your customer and your product and\/or service is an important part of your marketing. Many business owners often think of marketing only as posting on social media or advertising on Google,&#8221; Elham says. &#8220;But in reality, marketing is much more comprehensive than that. It also includes identifying your target audience, establishing your unique value-add and working out strategies to attract customers.&#8221; <\/p>\n\n\n\n<div class=\"gb-element-6b9dcdb7\">\n<img decoding=\"async\" width=\"1280\" height=\"855\" class=\"gb-media-14df607f\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/social-media-1.jpg.webp\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/social-media-1.jpg.webp 1280w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/social-media-1.jpg-300x200.webp 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/social-media-1.jpg-1024x684.webp 1024w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/social-media-1.jpg-768x513.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\">You can read more about the importance of a (good) marketing plan in Elham&#8217;s full article. After reading the full story, would you also like to work with an experienced marketing specialist on a marketing plan for your business? Then <a href=\"https:\/\/brilliantwork.nl\/en\/contact\/\" data-type=\"page\" data-id=\"1315\">contact<\/a> us. Inquire about grant opportunities right away. We can often use subsidies with our clients to (partially) finance the project.    <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With news on: Starting the new year off right: Get the free healthy business checklist! Do you want to get your business off to a good start this year? Take &#8230; <a title=\"Newsletter January 2024\" class=\"read-more\" href=\"https:\/\/brilliantwork.nl\/en\/newsletter-january-2024\/\" aria-label=\"Read more about Newsletter January 2024\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"_links":{"self":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/comments?post=4498"}],"version-history":[{"count":3,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4498\/revisions"}],"predecessor-version":[{"id":4548,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4498\/revisions\/4548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/media\/3610"}],"wp:attachment":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/media?parent=4498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/categories?post=4498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/tags?post=4498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}