{"id":4484,"date":"2024-06-24T14:56:00","date_gmt":"2024-06-24T12:56:00","guid":{"rendered":"https:\/\/brilliantwork.envolutions.dev\/newsletter-june-2024\/"},"modified":"2025-05-16T11:36:24","modified_gmt":"2025-05-16T09:36:24","slug":"newsletter-june-2024","status":"publish","type":"post","link":"https:\/\/brilliantwork.nl\/en\/newsletter-june-2024\/","title":{"rendered":"Newsletter June 2024"},"content":{"rendered":"\n<div class=\"gb-element-3c2766a4\">\n<div class=\"gb-element-6fca385c\">\n<div class=\"gb-element-f55299c8\">\n<h2 class=\"gb-text H4\">With news on:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HR and marketing well on track? Get a free check! <\/li>\n\n\n\n<li>From idea to on the shelf at Albert Heijn.<\/li>\n\n\n\n<li>Tips on how, as an ambitious entrepreneur during a change process, you can grow both your employees and your business.<\/li>\n\n\n\n<li>Introducing: Emmy Stelling<\/li>\n\n\n\n<li>Calendar of workshops &amp; webinars<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-308884dd\">\n<div class=\"gb-element-4b0d6d54\">\n<h2 class=\"gb-text H4 gb-text-7fc7e6ae\">HR and marketing well underway?&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Get a free check!<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-7687b319\">\n<div class=\"gb-element-14c49478\">\n<div class=\"gb-element-38b687a0\">\n<div>\n<img decoding=\"async\" width=\"1080\" height=\"1080\" class=\"gb-media-c8f3c418\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082.png\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082.png 1080w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082-300x300.png 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082-1024x1024.png 1024w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082-150x150.png 150w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Thumbnail-2024-06-11T233523.082-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1 gb-text-9632c03f\">Your business is on the rise. You&#8217;ve hired staff. Maybe you&#8217;ve also laid out a marketing strategy and put employees to work with it. Well on your way. Right? Or maybe it&#8217;s time to take a critical look at yourself. Ask for a free 0-meting on HR and\/or marketing. Our HR advisors and marketing specialists will gladly help you determine whether there is something within your company that still needs extra attention, or perhaps even needs to be set up &#8216;from scratch&#8217;, or whether you are indeed already well on your way. They do this by asking a few simple questions.        &nbsp;<\/p>\n\n\n\n<p class=\"gb-text P1\">Ask your coach about&nbsp;<strong>this free 0-method <\/strong>and take advantage of it!  If you don&#8217;t have a coach at Brilliant Work yet, you can ask for a 0-meting via&nbsp;<a href=\"mailto:info@brilliantwork.nl?subject=Gratis%20Checklist%20gezond%20bedrijf&amp;body=Ik%20ontvang%20graag%20de%20Checklist%20gezond%20bedrijf.Naam:Bedrijfsnaam:Telefoonnummer:\">info@brilliantwork.nl.<\/a> If you come to the conclusion that there is still work to be done to take your company to the next level, we have a number of very experienced coaches ready and waiting to help you. Often this is even possible with the help of subsidies, so you don&#8217;t have to dig too deep into your pockets for our specialist help.  <\/p>\n\n\n\n<div class=\"gb-element-2d5138c1\">\n<a class=\"gb-text primary-btn\" href=\"https:\/\/startupnijmegen.nl\/event\/de-testmarkt-zet-je-innovatieve-idee-in-de-schijnwerpers\/\" target=\"_blank\" rel=\"noopener\">Yes, I am interested in a free check!<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-807e402d\">\n<div class=\"gb-element-67cc373c\">\n<h2 class=\"gb-text H4 gb-text-07e18796\">From idea to <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">on the shelf at Albert Heijn.<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-4093ffdb\">\n<div class=\"gb-element-c3f2f104\">\n<div class=\"gb-element-ea1b2478\">\n<p class=\"gb-text P1\">At Brilliant Work, we guide many companies from start-up to scale-up. For example, read here the story of Thijs Jansen with his Krathaak. <\/p>\n\n\n\n<p class=\"gb-text P1\">Krathaak, a revolutionary gadget for safely transporting crates of beer on bicycles, is the brainchild of Thijs Jansen. This product has now found its way not only in the Netherlands, but also internationally to consumers in more than ten countries. <\/p>\n\n\n\n<p class=\"gb-text P1\">Despite success in the consumer market, Thijs faced a challenge in business sales. Krathaak had found its place in the market and sales were going well, but approaching corporate customers was a different story. <\/p>\n\n\n\n<div class=\"gb-element-1fb543c2\">\n<img decoding=\"async\" width=\"1000\" height=\"678\" class=\"gb-media-3960a803\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Krathaak.jpg\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Krathaak.jpg 1000w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Krathaak-300x203.jpg 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/Krathaak-768x521.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\"><strong>New opportunities through collaboration with Brilliant Work<\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\">Through his network at Startup Nijmegen, Thijs came across Brilliant Work during a training course. This turned out to be a turning point. Thijs approached Brilliant Work asking how he could improve his sales process to business customers. &#8220;I wanted someone who could coach me in business sales and that turned out to be David Kleerekoper,&#8221; Thijs explains.   <\/p>\n\n\n\n<p class=\"gb-text P1\">David helped Thijs analyze the sales process and identify potential business customers. &#8220;We looked at how we could look beyond just students buying cases of beer to broader business opportunities.&#8221; <\/p>\n\n\n\n<p class=\"gb-text P1\"><strong>A recent milestone Thijs achieved thanks to his collaboration with David is the partnership with Albert Heijn, which means that the Krathaak is now available in 650 stores.<\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\"><strong>Strategic coaching as a growth catalyst<\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\">The collaboration between Krathaak and Brilliant Work is an example of how strategic coaching can contribute to the growth and professionalization of a start-up.<\/p>\n\n\n\n<p class=\"gb-text P1\">You can read the full story <a href=\"https:\/\/brilliantwork.nl\/case\/krathaak-op-de-fiets-van-idee-naar-schap-bij-albert-heijn\/\" data-type=\"case\" data-id=\"2189\">here<\/a>.<\/p>\n\n\n\n<p class=\"gb-text P1\">As an entrepreneur, do you also want to grow, professionalize, work on a clear strategy? Then <a href=\"mailto:info@brilliantwork.nl?subject=Ik%20heb%20interesse%20in%20strategische%20coaching\">find out<\/a> what our coaches can do for your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-d865a23c\">\n<div class=\"gb-element-eb8c1e64\">\n<h2 class=\"gb-text H4 gb-text-7890043d\">Tips on how, as an ambitious entrepreneur during a change process, you<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"> can grow both your employees and your business.<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-d865a23c\">\n<div class=\"gb-element-c7020fd5\">\n<div class=\"gb-element-05fb78f4\">\n<p class=\"gb-text P1\">Recently HR coach Esther Lucassen joined the team of Brilliant Work. She focuses on the human side of organizations in change and growth especially within SMEs. Her strength is to bring both parties closer together so that they can strengthen each other. In this article Esther talks about the importance of a well-designed change process and how you can lift your company and employees to a higher level with the help of an HR coach.   <\/p>\n\n\n\n<div class=\"gb-element-1b652dc9\">\n<img decoding=\"async\" width=\"1080\" height=\"1080\" class=\"gb-media-c74f5946\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work.png\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work.png 1080w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work-300x300.png 300w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work-1024x1024.png 1024w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work-150x150.png 150w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/05\/Brilliant-Work-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\"><strong>Growing people and organizations<\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\"><em>Esther, how did you get into the role of HR coach?<\/em><br>&#8220;When I started for myself last year after years of practice, I defined my own mission and shared my passion for bringing out the best in people and teams in organizations. I believe that when people grow and develop, the organization also grows and develops. This aligns closely with the idea of learning and development, which is exactly what my work is about (especially in the SLIM projects as well).&#8221;<\/p>\n\n\n\n<p class=\"gb-text P1\"><strong><strong>&#8220;I believe that when people grow and develop, the organization also grows and develops.&#8221;<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-text P1\"><em>Can you tell us something about your experiences with growing companies?<\/em><br>&#8221; What I often see is that smaller companies that are growing run into the same problems. Usually there is no HR department or no proper HR structure or tools yet, and companies have to change because they have to hire more staff, or they are hiring staff for the first time.&#8221;<\/p>\n\n\n\n<p class=\"gb-text P1\">You can read Esther&#8217;s complete article <a href=\"https:\/\/brilliantwork.us18.list-manage.com\/track\/click?u=693dc1b16960741d5240bdb0c&amp;id=d47db81726&amp;e=a5f94b7429\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. Do you want to grow your business and are you about to hire staff? Do you doubt whether you have the right people working in the right place in your company, or do you want your company and staff to grow and develop? Then get in <a href=\"https:\/\/brilliantwork.us18.list-manage.com\/track\/click?u=693dc1b16960741d5240bdb0c&amp;id=7caa803e8a&amp;e=a5f94b7429\" target=\"_blank\" rel=\"noreferrer noopener\">touch<\/a> with us. The team of Brilliant Work will gladly help you. Moreover, you can often use our help with the help of subsidies.     <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-4b8fbebd\">\n<div class=\"gb-element-eb8c1e64\">\n<h2 class=\"gb-text H4 gb-text-7890043d\">Introducing: Emmy Stelling <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Management consultant, leadership coach and trainer of entrepreneurial women.<\/mark><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"gb-element-be176e24\">\n<div class=\"gb-element-c7020fd5\">\n<div class=\"gb-element-05fb78f4\">\n<div class=\"gb-element-1b652dc9\">\n<img decoding=\"async\" width=\"600\" height=\"400\" class=\"gb-media-c74f5946\" src=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/photowalk288-groot-edited.jpg\" srcset=\"https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/photowalk288-groot-edited.jpg 600w, https:\/\/brilliantwork.nl\/wp-content\/uploads\/2025\/04\/photowalk288-groot-edited-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text P1\">We would like to introduce you to our newest team member at Brilliant Work, Emmy Stelling. Emmy has over 25 years of experience in business and as an entrepreneur. From 1993 she worked as Sales manager and General Manager of an SME manufacturing company with 75 people in the FMCG. During this period she learned everything about business management, from strategic to executive and managing an MT. Then she worked for several years on the staff of medium-sized SME manufacturing and trading companies in sales positions.    <\/p>\n\n\n\n<p class=\"gb-text P1\">In 2013, Emmy started as a certified coach and trainer for entrepreneurial women on authentic leadership and speaking. This is focused on increasing self-confidence visibility and impact. Through her trainings and coaching, she has guided 325 women in groups and individually over the past years. Since 2017 she has been working as a management consultant and trainer, supporting startups, self-employed and SMEs in the areas of management, sales, HR, strategy, relationship management and entrepreneurship.   <\/p>\n\n\n\n<p class=\"gb-text P1\">More information about Emmy and her experience can be found on our <a href=\"https:\/\/brilliantwork.nl\/coach\/emmy-stelling\/\" data-type=\"coach\" data-id=\"889\">website<\/a>. Do you think you have a click with Emmy and would like her help with an issue of your own? Then contact us at <a href=\"mailto:info@brilliantwork.nl\">info@brilliantwork.nl<\/a> and schedule an introduction.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With news on: HR and marketing well underway?&nbsp;Get a free check! Your business is on the rise. You&#8217;ve hired staff. Maybe you&#8217;ve also laid out a marketing strategy and put &#8230; <a title=\"Newsletter June 2024\" class=\"read-more\" href=\"https:\/\/brilliantwork.nl\/en\/newsletter-june-2024\/\" aria-label=\"Read more about Newsletter June 2024\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"_links":{"self":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/comments?post=4484"}],"version-history":[{"count":3,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4484\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/posts\/4484\/revisions\/4493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/media\/3560"}],"wp:attachment":[{"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/media?parent=4484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/categories?post=4484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brilliantwork.nl\/en\/wp-json\/wp\/v2\/tags?post=4484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}