Our approach

How we help our clients

Brilliant Work helps entrepreneurs, managers and directors to get the business they envisaged.  To unlock its full potential!

We help you to build or improve your business until it is absolutely solid. A company where people know what the strategy for the coming years is, an organization with focus and structure. We do this through a clear plan of action for the year to help you achieve your goals now and to simultaneously build up to the longer term. Just as important is the people side, so that you, your employees, your customers and suppliers all work together effectively in an enjoyable way. That is our goal, our mission and as business coaches that is what makes us happy. But how do we do this exactly and what areas of expertise do we possess?

Most clients come to us to:

✓ Increase their turnover (in their home country)

✓ Start achieving turnover abroad or to increase it

✓ Improve how the company is run behind the scenes or to improve its leadership

✓ Have a sounding board or sparring partner

✓ Have a good workshop on a team day

We are experts in strategy, business planning, entrepreneurship, leadership, behaviour, communication, scaling up businesses, sales, marketing and internationalisation.

1. Clear goals

First off we look at your department or company goals. Where would you like your organisation to be in 3 year’s time? We draw up a very clear and inspiring poster that you can share with your employees, suppliers or customers if you like. If you are don’t have any staff, it will give you focus on your own actions too. You can hang it on the wall, or have it in a digital format if you have a paperless office. If your business already has clear goals then we will use those as a starting point.


2. Action plan

Once you have established your goals, it is time to see what needs to happen in the coming year to achieve them. What is already working well in your company and what new initiatives are we going to start? Together we draw up a concrete plan that details what the steps are, who is in charge of each of them, when and how they will be done. This is crucial, so that you and/or your team can see exactly what needs to happen and you can maintain a good overview of progress during the year. We have various formats for this plan, these are also available in A2 format posters.


3. Implementation

The most important part of making plans is the execution. That is why we support our clients in the implementation of their plans, so their goals are actually achieved! How we do this depends on the client and the area they want to work on. It can be 1 to 1 coaching, workshops, consultancy or a mix of all of the above. We have a very large network of businesses, governmental bodies and other contacts that we connect you with as and when it is helpful to you. This includes free services from the central government or local Dutch provinces as well as a whole host of subsidies that most entrepreneurs and managers are unaware of.

Our principles

* Both the short term and long term matter. Short term goals are pointless if you don’t know where you want to go with your department or organization in the long term. And long term goals cannot be achieved if you don’t have a very pragmatic plan for the present. We ensure a good balance between the “doers”, “dreamers” and “thinkers”.

* Our view is very broad, as everything is related. Call it holistic or common sense, but whatever change you make in your business has an impact on your colleagues, customers or suppliers. It is the total sum of actions and their effects that must add up.

* We combine our client’s own industry knowledge with our own best practice for the best way forward. Our solutions are pragmatic and positive!

* The only way to get to solid results is to be open and honest with each other. Our clients get the most out of our cooperation by being frank with us. And so are we with them.

* The tangible and intangible, hard and soft sides of business have to balance out. A business or organisation without goals, action plans, budgets and other tangibles has no focus or structure. But in order to function well, there equally has to be a good atmosphere, people must have the right skills, knowledge and attitude. The so called soft side. Brilliant Work coaches are experts in both sides of this coin and can ensure they get to the same level in your organisation.


If your business has 1-250 employees (including the owner), we can usually help you on a subsidized basis. We draw upon multiple sources for these subsidies. Depending on the age and location of your company and the areas you would like to improve upon, we can tell you which one(s) you are eligible for and how to apply for them. If your company has more than 250 employees or you do not wish to use subsidies, then of course we can work with you on an unsubsidized basis.