Sell more without pushing | Startclub Arnhem
2022-11-22 00:00 (Europe/Amsterdam), 2022-11-28 11:30 - 12:30 (CET) | Arnhem
Together with Startclub Arnhem, Brilliant Work is giving the free workshop “Sell more without pushing.
Whether you have a lot of experience with sales calls or none at all, this workshop is very useful for anyone who ever needs to try to bring in a client.
In it we discuss how:

you ask potential customers for a conversation
you can surface the information you need to close the deal
you can best tell about you and your company
and then how to bring in the customer

You will learn what questions are best to ask and how to persuade without sounding like a hollow script from a call center. After this workshop, you will know how to get much more results with less effort and less stress!
You can sign up through the Startclub Arnhem website (see link in details).
Participation is free.

Webinar | Sales opportunities in Germany right now!
2022-11-22 00:00 (Europe/Amsterdam), 2023-01-23 11:30 - 12:30 (CET)
Even just now in these unpredictable times, Germany is still a beautiful, large market that is very attractive to Dutch companies. With 80 million inhabitants a short distance from the Netherlands and 21% share of the European economy, it offers many opportunities. Whether you have a webshop and want to deliver to German consumers, or sell large infrastructure projects to German governments, getting well informed about the do’s and dont’s in this country is important to increase your chances of success. In this webinar, Lizanne Jakobs and Nicki Welchering will walk you through:

German business culture
The best commercial strategy for Germany
Subsidies around exports
Legislation to consider

Lizanne Jakobs is founder of Brilliant Work, the coaching and consulting agency for self-employed people and SMEs in the field of business growth and export. As a former international sales manager, drs in International Business Communication and export coach, she has extensive experience in doing business with Germany.
Nicki Welchering is one of the German attorneys on the Dutch Desk team at ALPMANN FRÖHLICH. His expertise is German Company Law, Business Law and International Economic Law. He studied in Münster and partly in Nijmegen and speaks fluent Dutch in addition to German and English.
There will be ample opportunity for questions
Lizanne Jakobs and Nicki Welchering will answer all your questions during and after the presentations.
Participation is free. You can register for this webinar here.

Lead-generator | Startup Meierijstad
2022-11-22 00:00 (Europe/Amsterdam), 2022-12-08 15:00 - 16:30 (CET)
We would all like lots, and the right kind of leads, month in and month out. The right customer, with the right budget, who wants to buy exactly your product or service and magically knocks on your door. But it rarely happens that way, or not as often as you’d like. So what can you do to bring in those potential customers?
In this free workshop we will teach you:

Looking closely at your target audience
Where to find them
What activities you can do to get them interested
How you will plan this through the year

Importantly, this will vary depending on your industry and target audience. Thus, there is not a “one size fits all” solution, but rather a way in which you are at the helm of your on- and off-line marketing activities.
You can register for this workshop through the Startup Meierijstad website.

2023 Smashing with goals and priorities | StartUp Nijmegen
2022-11-22 00:00 (Europe/Amsterdam), 2022-12-14 16:00 - 17:30 (CET)
We are bombarded with incoming emails, calls, and have a lot of ideas and desires for our business. But how do you make sure that in the coming year you focus on what will really help you move forward?
In this free workshop, we will teach you about:

Setting specific goals
Making those goals measurable
Making steps concrete
How to best schedule activities

For more information and to sign up, visit this page.

Promising business in renewable energy | Generation-E knowledge session
2022-11-22 00:00 (Europe/Amsterdam), 2022-12-14 13:30 - 16:00 (CET)
Generation-E is a network of startups, scaleups and knowledge prtners with a focus on the energy transition. As a partner of Generation-E, Brilliant Work is also represented at the knowledge sessions on Dec. 14.
During these knowledge sessions, partners share their knowledge in public sessions with entrepreneurs to advance in their scale-up or industrialization.

Think knowledge and expertise in recruitment, finance, internationalization, legal or branding.
For more information and to sign up, visit this page.
Participation is free.

Workshop how to get more leads | MKB Deventer
2022-11-24 00:00 (Europe/Amsterdam)
Together with MKB Deventer, Brilliant Work is organizing the free workshop “How do I get more leads?
We would all like lots, and the right kind of leads, month in and month out. The right customer, with the right budget, who wants to buy exactly your product or service and magically knocks on your door. But it rarely happens that way, or not as often as you’d like. So what can you do to bring in those potential customers? In this workshop, you will learn to become better at:
– looking closely at your target audience
– where to find them
– What activities you can do to get them interested
– How you’re going to plan this through the year
Importantly, this will vary depending on your industry and target audience. Thus, there is not a “one size fits all” solution, but rather a way in which you are at the helm of your on- and off-line marketing activities.
For more information and to sign up, visit the MKB Deventer website.

Workshop the ideal sales pitch | MKB Deventer
2022-11-24 00:00 (Europe/Amsterdam), 2023-02-15 08:00 - 09:30 (CET)
Together with MKB Deventer, Brilliant Work is organizing the free workshop “The ideal sales pitch” on February 15, 2023.
Whether you have a lot of experience with sales calls or none at all, this workshop is very useful for anyone who ever needs to try to bring in a client. In it we discuss how:
– asking your potential customers for an interview
– you can surface the information you need to close the deal
– you can tell it best about you and your company
– and then how to bring in the customer
You will learn what questions are best to ask and how to persuade without sounding like a hollow script from a call center. After this workshop, you will know how to get much more results with less effort and less stress!
For more information and to register, visit the MKB Deventer website.

New Year Event 2023 - knowledge event
2022-12-09 00:00 (Europe/Amsterdam), 2023-01-18 15:00 - 18:00 (CET)
Start the year off right with Brilliant Work’s New Year’s event!
For you as an entrepreneur, 2023 (and the years after) are full of opportunities and challenges. The beginning of the year is an excellent time to pause and reflect on this, to gather inspiration, and to consider how you will move forward.
On Wednesday, January 18 from 4 p.m. you are welcome to attend the event where you will gain knowledge, meet other entrepreneurs and get to know our broad team of coaches and advisors. Ideal if you want to start or continue to seriously scale up your business this coming year. Or want to work on the professionalism and atmosphere in your team.
In the break-out sessions, you will learn specifically on a theme from both your fellow entrepreneurs and from the experts at Brilliant Work. Or would you rather get to know one of the other coaches and brainstorm? That’s also possible. We have experts in the field of sales, marketing, HR, strategy, export, leadership, communication, and more. Whichever option you choose, it will be an inspiring and enjoyable start to the year!
The unique location for this is the Koepelgevangenis in Arnhem. Easy to reach by public transportation and free parking in front if you come by car. And we promise you’ll just be released afterwards.
For whom: Entrepreneurs and MTs of a scalable product or service or who already have staff.
Program:
4 p.m.: Walk-in
4:30- 4:50 p.m.: Welcome and introduction round of coaches Brilliant Work
5 p.m.: Choice between the following Break out sessions:

Attract and retain employees due to labor market shortages
Managing your business in times of inflation
Digital marketing trends and must haves 2023
How to deal with stress within your company
Or: Meet with coaches & advisors of your choice

6 p.m. – 7 p.m.: Drinks
You can submit your here sign up for free.

Webinar | Setting up the ideal employee development policy
2023-01-04 00:00 (Europe/Amsterdam), 2023-02-16 11:25 - 12:45 (CET)
Of course, it’s no secret – in this tight job market, it’s not easy for companies to attract and keep the right people. That’s why you want to make sure your employee development policy is the best. That you foresee in time what vacancies you are going to have, when and where you need to start recruiting. And furthermore, what your own employees want, how do they see their careers developing? What are you going to do to help them continue to develop and stay motivated to transfer into your company.
Because despite all the cost increases, employees leave mainly because they don’t like it somewhere or don’t get their full potential out of it. How do you get this done, in a way that fits the size of your company, your industry and your budget?
In this webinar, we’ll tell you what the steps are, what grants are available and how to get them. In fact, there is up to 92% coverage through grants possible on our help for this type of pathway!

Workshop how to get more leads | MKB Deventer
2023-01-19 08:00 - 09:30 (CET)
Together with MKB Deventer, Brilliant Work is organizing the free workshop “How do I get more leads?
We would all like lots, and the right kind of leads, month in and month out. The right customer, with the right budget, who wants to buy exactly your product or service and magically knocks on your door. But it rarely happens that way, or not as often as you’d like. So what can you do to bring in those potential customers? In this workshop, you’ll learn how to get better at:
– looking closely at your target audience
– where to find them
– What activities you can do to get them interested
– How you’re going to plan this through the year
Importantly, this will vary depending on your industry and target audience. Thus, there is not a “one size fits all” solution, but rather a way in which you are at the helm of your on- and off-line marketing activities.
For more information and to sign up, visit the MKB Deventer website.

Free workshop "Selling Without Pushing: How to Conduct the Ideal Sales Conversation.
2023-01-21 00:00 (Europe/Amsterdam), 2023-04-19 17:45 - 19:30 (CEST)
Do you want to know how to sell your service or product really well? Without coming across as fake or too eager? Then come to the free workshop “Selling without pushing: How to have the ideal sales conversation” in the Wijchen Library on April 19.
Whether you have a lot of experience with sales calls and or none at all: this workshop “selling” is really very useful for anyone who ever has to try to bring in a client.
We discuss how:
✅ asking your potential customers for an interview
✅ you can surface the information you need to close the deal
✅ you can best tell about you and your company
✅ and then how to bring in the customer
You will also learn which questions are best to ask and how to sound convincing that it sounds like a hollow script from a call center. After this workshop “selling” you will know how to get much more results with less effort and less stress!
“I received very concrete and useful tips. The examples used were really based on the business ideas of the participants present.” – Marjean Movrin of Reorgaco
“The workshop gives tools for the sales conversation and a piece of structure. Some of it was already familiar to me, but it was very nice to hear it in a structured and constructive way.” – Nadia van den Heuvel of Ictoria
“Practical, relatable and ‘encouraging.’ Nice that above all the message is to listen.” – Babette te Winkel of Project Compassion
Registration is required, but the workshop is therefore free. We are giving it together with networking club Vonk in Wijchen. Sign up on time, but in any case before April 19 by sending an email to: vonkwijchen@gmail.com
See you soon!

Free workshop “Grow I Grow - Run a Thriving Business”
2023-03-14 00:00 (Europe/Amsterdam)
Your business is growing tremendously, congratulations! Meanwhile, your agenda is getting fuller, you are getting busier and busier and you are working more and more. Sometimes there comes a point when you lose the overview and all kinds of questions come up: when am I going to hire (more) people, which tasks are you going to delegate and which processes need to be written down and improved?
Growing is incredibly fun, but we know from experience that it also presents challenges….
Sometimes the company leads you instead of the other way around!
Perhaps you are already experiencing it or you want to avoid it. Either way, this workshop will help you grow. Namely, you will learn:
what aspects in your business you need to keep in balance
how to choose your priorities
what tools you need as an entrepreneur
How to scale up with people as well as processes
What kind of support you can get in the process
This workshop will be taught by Lizanne Jakobs. Lizanne has 25 years (!) of business experience including 12 years as a business coach and entrepreneur with a strongly grown team. Brilliant Work was also voted the best business coaching agency in the Netherlands by Acquisition International in 2022!
By the way, most of the coaching programs at Brilliant Work are on a subsidized basis for both ZZP-ers and SMEs. Lizanne leads workshops in a very open way and with a touch of humor. During the workshop there is plenty of time and space for questions and interaction.
The workshop will be held at StartUp Meierijstad and is completely free.

The Achterhoeks Ondernemersfestival 2023
2023-03-16 00:00 (Europe/Amsterdam), 2023-05-15 11:00 - 19:00 (CEST)
To show what great things have been and are being developed in the Achterhoek – a particularly active, creative and 2nd innovative region of the Netherlands – the Achterhoeks Ondernemers Festival ’23 (AOF) will be held on May 15, 2023. Ivar van Asten and Lizanne Jakobs will be present at the so-called‘Knowledge Tables‘: workshops by experts to increase your knowledge.
At the various Knowledge Tables, you will meet with the experts to discuss various entrepreneurial issues. Three times a new round starts that you can join.
Lizanne helps you get started selling with the workshop“Successful selling without fear or bulldozing”. To be successful in business you also need to be able to sell, preferably without the fear sweat running down your back, or pushing your customer into a corner. At this Knowledge Table, she talks about how to have a pleasant conversation with your potential client, how best to structure that conversation, which mindset helps, which questions to ask the other person and what to say to get the deal. So that with less effort and less stress, you get more results!
Ivar provides insights for“The Scoring Quote. How do you build a good quotation, what is the best arrangement of your texts and what do you tell and what not? The result is a quotation that has a great chance of winning, because the customer feels heard, you give a clear outline of your service or product, in such a way that you can type it in when presenting your quotation. An open goal as it were. This Knowledge Table is for active players, but supporters of the scoring offer are also welcome.
The goal of “The Achterhoek Entrepreneurs Festival 2023” is to find & connect, learn, collaborate, transparency, experience, possibilities, see opportunities and more.
The full business event offers:
– Clarity
– Connection
– Entrepreneurship
– Knowledge transfer
– New networks
– Collaboration opportunities
– A broad LACH
It is necessary to register in advance. An admission ticket costs €40.79 and you can buy it here.

Independent in the neighborhood - Arnhem
2023-04-06 00:00 (Europe/Amsterdam), 2023-04-25 17:30 - 19:30 (CEST)
For all independent entrepreneurs from Arnhem, another free, fun & informative evening is scheduled. This time ZP Arnhem is visiting the Geitenkamp neighborhood. Lizanne Jakobs teaches the workshop “How to keep a good sales pitch” here.
Here you will learn:
✅ what you can ask a customer
✅ What you can tell to get the customer over the line
✅ How best to be in it in terms of attitude and attitude
This workshop is for any entrepreneur who still finds it exciting to make sales calls or for that entrepreneur who wants to get more results from these calls.
ZP Arnhem is there especially for anyone working as an independent professional. And that can be anything: a dentist, artist, lawyer, fashion designer or coach or painter. The ZP Arnhem Foundation is there to unite and inform them, support and represent them or stand up for them when needed.
Of course, the opportunity to meet with others – while enjoying a free tasty snack and drink – is available.
As usual, the Chamber of Commerce, the Municipality of Arnhem and ZP Arnhem will also speak briefly and there will be an opportunity to ask questions or make an appointment. Before and after the program there is also ample time to meet other entrepreneurs. Registration is required, but so the evening is free to attend.

Free workshop: "From potential to real customer: how to plug the leak in your sales funnel?
2023-04-20 00:00 (Europe/Amsterdam)
Ideally, you would do some advertising for your company, have a sales call with your customer, and voila: they sign a contract with you. Unfortunately, it often works differently in practice: the sales process – also often described as your sales funnel (sales funnel) – is not straightforward. And often customers also drop out along the way. If you don’t see that coming or don’t know what to do about it, it’s hugely frustrating. Plus a waste of your time!
That’s why at the workshop “From potential customer to real customer: How to plug the leak in your sales funnel?” by Lizanne Jakobs, you’ll learn to see:
What are the steps in the sales funnel
How to better guide customers through this
and what the pitfalls are in each step
Moreover, you will learn what you can do to ensure that you have the maximum chance of success in guiding as many clients as possible through the funnel to a positive result. Because there are differences per sector or type of customer, there is also enough room in the workshop for variation and questions therein.
After this workshop, you are going to get more results with less effort and frustration. Therefore, register now!
Attending the workshop is completely free, for everyone. So also for (starting) entrepreneurs who are not affiliated with StartUp Nijmegen. Do you want to participate as a student of the ROC, HAN or RU? Please mention your education under the heading “organization”.

Free workshop: “How to get more out of your team?”
2023-04-25 00:00 (Europe/Amsterdam)
Leading and managing a team is rewarding, complex, sometimes frustrating and amazing!
Most entrepreneurs know more about their industry or craft than about getting the most out of the team that they work with. Yet fulfilling that role as a leader well, is crucial to the success of your business, to your happiness at work and that of your employees. Sometimes it’s also something that investors take into account when deciding to put more money into your business.
Whether you have issues with your team, or everything is fine in that area, this workshop will be well spent as good staff are harder to find and keep. Together with Lizanne Jakobs, we will work on crafting our knowledge and skills on:
✅ Your role as a leader
✅ The difference between managing and leading
✅ What to do when there is friction
✅ How do you keep people on track and motivated in the short and long term

Free workshop: “How to ensure optimal cash flow in your business”
2023-05-01 00:00 (Europe/Amsterdam)
-> Registration is no longer possible!
As an entrepreneur or MT member, you can do your best work when there is sufficient cash flow to support your business ambitions. Especially in businesses where there is a lot of seasonality, entering a new phase or growing, cash flow is often a critical success factor though.
In this workshop you will learn:
✅ How to understand your business income and expenses
✅ How to make those fit together as well as possible
✅ What your options are if there is a (temporary) gap in there
✅ What is the difference between a loan, grants, revolving credit, FFF money, a business angel or VC
✅ When is crowdfunding useful
✅ And how much you can pick up
Using examples such as a newly established gym, a running accounting firm and a rapidly growing medtech company, you will hear what the different scenarios are. This will make it clear what the best options are for your company as well! Of course, there is plenty of room for questions in between throughout this very interactive session. Unlike many sessions on finance, this will not be a dry story, but one that will get you excited as an entrepreneur.
This workshop will be taught by Lizanne Jakobs. She has 25 years (!) of business experience including 12 years as a business coach and entrepreneur with a strongly grown team. Brilliant Work was also voted the best business coaching agency in the Netherlands by Acquisition International in 2022. By the way, most coaching programs at Brilliant Work are on a subsidized basis for both ZZP-ers and SMEs.
Lizanne leads workshops in a very open way and with a touch of humor.
The program is as follows:
4 p.m. walk-in
4:15 p.m. workshop start
5:30 p.m. drinks
The workshop is free and open to all entrepreneurs.

Free workshop: How to get more leads | Vonk Wijchen
2023-05-01 00:00 (Europe/Amsterdam)
Together with entrepreneurial network Vonk Wijchen, Brilliant Work is organizing the free workshop “How do I get more leads?
We’d all like lots and lots of leads, month in and month out. The right customer, with the right budget, who wants to buy exactly your product or service and magically knocks on your door. But it rarely happens that way, or not as often as you’d like.
What can you do to bring in those potential clients? In this workshop you will learn that by getting better at:
✅ Looking closely at your target audience
✅ Where to find them
✅ What activities you can do to get them interested
✅ How you will plan this through the year
Importantly, this will vary depending on your sector and target audience. So there is no “one size fits all” solution, but there is a way for you to be at the helm of your on- and offline marketing activities.
Click here for more information and to register.

Free webinar “Exporting for ZZP and SME entrepreneurs”
2023-05-24 00:00 (Europe/Amsterdam)
In this webinar, you’ll learn how to take your first or better steps across the border!
Do you offer a good product or service as a company and want to start expanding your horizons? Or do you already have some sales abroad, but want more? Then sign up now to hear how you can scale up well and quickly without needing a lot of money or experience to do so.
Whether you own a software company, make food products, develop technical products or run an online store, you’ll find out the information you need in this free webinar. A third of our gross national product comes from exports, so every reason to go along with this as well.
We cover such topics as:
When are you ready to start exporting?
How do you choose which countries to focus on?
What do you need to get right before exporting?
How do you make the choice between selling yourself from NL, choosing distributors or agents, or selling directly to retailers and wholesalers?
What help, grant and information can I get for this?
Lizanne Jakobs, founder of award-winning coaching and consulting firm Brilliant Work gives this webinar. She has many years of experience as an international sales and marketing manager and regional export manager. She is accredited on behalf of the government to help companies with business growth and exports.
Together with her colleagues (almost all of whom have also worked and/or traded with foreign countries), she has been helping companies export abroad for years. And this often heavily subsidized, because the government wants you to succeed as an entrepreneur.
Brilliant Work currently works with 16 different grants, some of which specifically target exports.
Don’t miss this webinar if you have plans to start exporting abroad or want to add more growth and structure to this!
The webinar starts at 12:30 p.m. It will last one hour with walk-outs for questions. Registration is required.
